About
Kevin Godley and Lol Creme first made their names as two-fifths of 10cc, the gloriously inventive British art-pop outfit responsible for hits like 'I'm Not in Love' and 'The Things We Do for Love.' When they split from 10cc in 1976, they embarked on one of the most ambitious and genuinely weird solo projects of the decade, spending three years crafting the sprawling triple album Consequences, built around a homemade guitar attachment they invented called the Gizmo. It was pretentious, experimental, and completely fascinating — basically everything a major label nightmare looks like on paper.
Their subsequent work found a better balance between avant-garde ambition and actual listenability. Albums like Freeze Frame and Ismism showcased their knack for quirky, layered songwriting that sat comfortably in the art rock and new wave space without ever feeling generic. By the mid-1980s they'd pivoted hard into music video direction, becoming arguably the most influential directors in the format's golden age. They helmed iconic clips for Herbie Hancock's 'Rockit,' The Police's 'Every Breath You Take,' and Frankie Goes to Hollywood's 'Two Tribes,' helping define the visual language of MTV-era pop and rock. Their cultural footprint as directors arguably outgrew their recording legacy, which is saying something given how good the records actually are.
